0INFINITY was born from the desire of three friends to create something that transcends boundaries. The "0" symbolizes the starting point, where everything begins, and "INFINITY" represents our endless vision: to always go further, without ever setting boundaries.
Coming from different backgrounds but united by a shared passion for streetwear culture, we wanted a brand that reflected us: free, independent, authentic. Through 0INFINITY, we celebrate the idea that no matter where you start (the 0), you can reach infinity, as long as you stay true to yourself.
Every piece we create is designed to convey this energy: a blend of comfort, originality, and, above all, a strong identity. Our style plays with simple yet striking codes—like the powerful logo and floral details that remind us that even on the streets, there's always room for creativity and hope.
0INFINITY is not just a brand: it’s a state of mind. Wearing our clothes is carrying a message: Everything starts from zero, but we aim for infinity.
